We aimed to complement the introduction of the Insight hybrid with educating the public on environmental conservation, as to drive an Insight is to place importance on preserving the environment.

Doing good for the environment and each other helps make the world a better place. To spread this new way of thinking, we created the Insight Generation.

It is a movement that expresses the people’s ‘insights’ on how to improve life on earth.

The campaign was a resounding success where the total campaign cost was RM481,000 resulting in an ROI of 732 Honda Insights ordered which amounted to RM71 million in sales.