When RHB banking group was taken over, new management put in place a more aggressive forward-thinking direction, that put the customers’ needs first.

They needed a new face but we thought they shouldn’t lose their identity completely. After all, they still had a very large consumer base and were well respected. We decided to retain the “Red Diamond” as the defining mark and simply update the logotype to reflect the new modern, open and human personality of the group.

A CI Manual was developed that covered everything from stationery to wayfinding for the entire group of companies under the RHB brand.