The automotive aftermarket is a multibillion dollar global industry and is fairly saturated with competition. SACHS, part of the world leading ZF Group, needed to establish their brand apart from other ZF Aftermarket companies as well as the rest of the crowd.

Their impressive heritage and continuing achievements in the fastest and toughest vehicles already makes them stand out and it was clear that this should be leveraged. 

Simple facts were used to showcase SACHS with bold and dynamic messaging coupled with a strapline of Proven Performance. Leaving a clear image, and with no uncertain terms, that if SACHS parts can perform in the most demanding of situations it can perform on the road.

A three-year campaign strategy to feature different vehicles – from DTM and truck racing to snow ploughs and cable cars – performing in varying environments was established in order to drive home the SACHS brand positioning and leave an enduring impression of proven performance.

A full suite of campaign collateral was produced, including a series of thrilling high octane films, digital support through web and email and POS materials was rolled out across the world in 9 languages.