When ZF Group rebranded after consolidating their portfolio of automotive aftermarket companies a new set of brand guidelines has to be developed. The challenge was to take the corporate face that is the Group to a new customer facing subsidiary they called ZF Aftermarket without losing any of the essence from the parent brand.

A brand book was designed detailing the new subsidiary’s philosophy, purpose and role within the ZF Group and the larger industry landscape. Alongside this were comprehensive and explicit guidelines on how to implement the brand.

This required extensive research and development from art directing photography and video shoots in Germany and the UK to designing the full gamut of print and digital collateral.